Marketing Plan Exercise Assignment

Marketing Plan Exercise Assignment Axia College of University of Phoenix April 25, 2010 Ed dauntless fragrance, pick out Kills Slowly, is a crop that I use and am beaten(prenominal) with. The problem with the odourise I venerate so practic exclusivelyy is that the product is not scratching all in all be on groups because of its get wind and feeding bottle graphics targeting malcontent rockers (EDHardylove.com, 2010, p.1). The consult is too boisterous for children under 12 and most people over 30 may be offended by the labeling and get. The label has a picture of what looks to me like a tattoo with roses, a skull, a heart, and banners with the words love, kills, slowly, life, love, and lot (Calvert, 2009, p. 1). The research design should be changed and the bear on could be changed to target a larger variety of women. The perfume would smell approximate on any female disregardless of age. The theory of the expose and graphic design effecting limite d age sales could be tested in the department and retail stores; such as Macys, Jc Pennys, and Elder-Beerman, to see if the label an name truly start an effect on sales of the perfume.

The entropy could be peaceful by providing one bottle of perfume with original name and graphics and another bottle could be left all pink with a different name, and the participants of all ages would be asked to submit out a questionnaire asking duplex questions about the changed name and bottle compared to the original perfume. I would checker the participants were equally divide by all age groups, had the alike questionnaires, and did not thrust prior knowledge of this perfume out front terminat e the questionnaire to ensure validity, reli! ability, and representatives of data. An appropriate sampling plan for this product would be to change the name to Live, Love, Learn and change the bottles graphics to just roses with banners that said Live, Love, Learn. References: Calvert, S. (2009, July) Ed Hardy by Christian Audigier Eternal Love Perfume portray instal Product Review. Retrieved April 23, 2010, from...If you want to get a adequate essay, severalize it on our website: OrderEssay.net

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